potentialities (informative, educational, cultural, political, economic, etc.) offered by the new technologies, from their manifestations and actual impact on the various contexts
and social groups.
This type of analysis is still at a beginning stage in the LAC Region. Therefore, the understanding of the role currently played by these technologies in our societies is
usually based on impressions, “good wishes” and, in the best of cases, on some partial studies. For that reason, giving priority to investigation for action is, in the author's opinion, a
fundamental challenge in this phase of ICT expansion in Latin America. This will provide us with reliable data to get round two equally false beliefs: on the one hand the
idealization of their capability for transforming economy, culture, political life and for leveling all sorts of disparities, including gender; and on the other hand their “demonization” due to their alleged negative influence on the cultures, the
subjectivities and the lifestyles of the LAC societies.