The three-part video campaign STOP MOTION PROJECT – When does the violence begin? aims to encourage discussion and promote awareness on violence against women through creative storytelling and the use of stop-motion animation.
Running by the tagline, “When does the violence begin?”, STOP MOTION PROJECT aims to highlight the different forms of VAW happening in the current realities of Malaysian women and enable society to identify situations which are considered violence against women – whether as the afflicted, the potential violator, and/or a bystander.
The scenarios in each video are grounded on the social realities that many Malaysians can relate to. Each video ends with the campaign’s tagline, ‘When does violence begin?’ as a discussion point to encourage individual empowerment and appeal to our collective consciousness. This will be key in ending the persistent violence in unreported cases of abuse and to address environments and attitudes that perpetuate violence against women.
STOP MOTION PROJECT was funded by a small grant from APC’s (Association of Progressive Communications) “Take Back The Tech!” initiative for strategic use of ICT in stopping violence against women and is coordinated in Malaysia by EMPOWER (Pusat Kesedaran Komuniti Selangor).