The World Association for Christian Communication (WACC) and the International Federation of Journalists (IFJ) launched a new resource to promote gender ethical journalism.

The Learning Resource Kit for Gender-Ethical Journalism and Media House Policy is the outcome of a project launched in July 2011 to promote fair gender portrayal within media houses and the journalistic profession.

The kit draws from the insights of media practitioners, educators and communication researchers from Africa, Asia, the Caribbean, Europe, Latin America, North America and Pacific. It brings together practical guidelines to enhance women’s representation in media content and encourage dialogue within media structures and self-regulatory bodies together with civil society groups.

The kit is organised in two books. Book 1 concentrates on conceptual issues about gender in news reporting. Book 2 presents gender-ethical thematic guidelines on reporting climate change, disaster, economic news, sexual and reproductive health, human trafficking, peace and security, politics, and sexual violence.

The 2010 Global Media Monitoring Project revealed a global average of barely one woman in every four people was seen, heard or read about in news stories. This is an improvement from 15 years ago when it was less than one in five. However, the pace is slow. “We know that quality journalism is ethical journalism, and that ethical journalism includes full and fair representation of the actions, opinions, concerns and aspirations of women around the world,” comments WACC’s Deputy General Secretary Lavinia Mohr. She hopes that the new resource will help media decision makers, media professionals and engaged media audiences increase the pace of change towards fair representation and portrayal of women in reporting.

The Learning Resource Kit available in Arabic, English, French and Spanish may be downloaded free of charge at and


Book 1

I Rationale.

II Gender in journalism today.

III Case studies

1. Gender portrayal guidelines in Canadian broadcasting.

2. Media Gender Code of Ethics in Tanzana.

3. Getting voice, visibility and impact for gender equality.

Book 2

Guidelines on gender-ethical reporting

1. Climate change.

2. Disaster reporting.

3. Economic news: Accounting for women.

4. Health: Sexual and reproductive health.

5. Women’s human rights: Human trafficking.

6. Peace and security.

7. Politics and government: Reporting on women in public office.

8. Violence against women: Reporting sexual violence.

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